In business since 1928, Beauty Craft takes pride in offering the highest quality products and services. Beauty Craft appreciates the opportunity to service you in person through our trained field sales consultants, by phone with our helpful customer service/telesales staff, through our stores and now by our web site! Beauty Craft is owned and operated by 3 generations of the Wexler family.

 

It has come a long way since its beginnings with the original owners Max and Sidora Wexler and Jerry Wexler. Now covering a 6 state region, present owners, Max and Marianne Wexler have strived to represent product lines that are professional and diversion free throughout the decades.

 

Recently, their sons Adam and Ian have brought a young and energetic focus to the business allowing Beauty Craft to service the independent salon and stylist in innovative ways. Knowing who you do business with is important in this day and age and Beauty Craft takes pride in its local heritage. Beauty Craft's commitment is to provide the customer with high quality and performance products, business solutions and superior customer service. See how easy it is to have the excellent customer service you deserve!

 

President of Beauty Craft and 40-year industry veteran, Max Wexler has been involved in all aspects of sales and marketing for Beauty Craft. Max worked his way through school at the University of St. Thomas by selling beauty supplies, achieving a bachelor's degree in Political Science before receiving his Juris Doctor degree from Hamline University Law School. After practicing law for six years, while simultaneously continuing his sales career with Beauty Craft, Max eventually decided to focus on expanding Beauty Craft. Max has been married to Marianne for 33 years and has three sons, Adam, Ian and Benjamin, all of whom are active in the family business.